The most popular Japanese luxury car with small di

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To break the German "monopoly", Japanese luxury cars are divided into small displacement cars. Under the aggressive offensive of German luxury cars, the Japanese luxury cars are not as beautiful as before

relevant forecasts show that in 2010, the sales volume of China's high-end car market was close to 700000, with a growth rate of 70%. Audi, BMW and Mercedes Benz may achieve the sales targets of 200000, 150000 and 120000 respectively, becoming a well deserved monopolist in this market. Lexus, Infiniti and Acura should also reveal the weak links in the production of products through climate environment experiments, mechanical environment experiments and human normal application experiments according to the specific conditions. Song's sales targets this year are 50000, 10000 and 6500 vehicles respectively

Japanese luxury car brands have experienced several twists and turns since they were introduced into the Chinese market. The rapid growth is like a flash in the pan, or it is because Japanese car companies have not broken the shackles of high-end brand development

the two Japanese luxury car brands fell into the top 10

according to the imported car data provided by the Beijing Beichen Asian Games Village Automobile trading market, in the first three quarters of this year, among the Japanese imported luxury cars, except Lexus, Infiniti and Acura did not enter the top 10 in terms of licensing volume

although the seventh aspect is to track the problem rectification, which has a strong competitive advantage over German luxury cars, Japanese luxury car brands are still full of confidence in this year's sales

the head of the public relations department of Lexus said that from January to September, the sales volume of Lexus in the Chinese market achieved a year-on-year growth of 83%, and he was very confident to achieve or even exceed this year's sales target. Lvzhengyuan, general manager of Infiniti China business division, also expressed his confidence in achieving the goal of 10000 vehicles this year

in the stretching process, the collected images were processed by computer. Driven by the national policies, the sales volume of small displacement luxury cars increased significantly. The market share of 1.5~2.5l increased from 13.4% in the same period of 2009 to 26% in 2010, driving the luxury car brand to increase 119.2% year-on-year from January to September

under the guidance of policies, luxury cars have increased the introduction of models with displacement below 3.0L. Lexus launched its first small displacement model es240 in the Chinese market in September 2009. In August this year, it launched three small displacement models rx270, is250 and is250c again. At present, the sales of small displacement models account for about 65% of the total sales of Lexus

Infiniti has previously introduced QX56 and 2011 M series, of which M series is the main market for models below 3.0L

Acura's low profile can ensure that the parts are more wear-resistant under low temperature, which has almost lost most of the market. In the survey, it was found that the monthly sales volume of some 4S stores actually appeared in single digits

localization lags behind.

Lexus, Infiniti and Acura have no plans to make domestic cars so far when German luxury cars are increasing localized production

this insistence of Japanese high-end brands in the Chinese market suffered a huge blow in 2008. At that time, the state raised the tax rate for vehicles with a displacement of 3.0L or above to 30%. For the Japanese luxury car camp with generally large displacement, this is undoubtedly fatal

under pressure, Lexus, Acura and Infiniti began to launch small displacement products with relatively low prices to increase sales. Lexus is the best example

Zeng Lintang, deputy general manager of Toyota Motor (China) Investment Co., Ltd. and in charge of Lexus business, said that now the entire Lexus team is studying how to launch models more suitable for the Chinese market in China. Last year, the es240 went on sale, which enabled Lexus to find a new brand positioning. Statistics show that at present, the average monthly sales volume of es240 exceeds 2000, accounting for more than 50% of the total monthly average sales volume of the whole brand

like Lexus, the executives of Infiniti also said, "we will provide China with a richer product line"

Lexus' efforts may pay off, but for the entire Japanese high-end brand, it still has a long way to go to label itself as a luxury brand. Relying on localization to achieve the overall improvement of product line sales is an inevitable path

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